President Donald Trump’s social media company has discussed charging Wall Street traders and investment firms as much as $100,000 for early access to the president’s Truth Social posts and those of other influential figures, according to multiple outlets.
Trump Media & Technology Group, the parent company of Truth Social, plans to offer the service through its new Truth API, or application programming interface. The company has also pitched a discounted plan costing $60,000 per month for firms that commit to a three-year contract, Reuters reported.
APIs are data feeds that provide immediate, secure access to information and are widely used by businesses and investors. Both retail and institutional traders rely on APIs for real-time financial and economic data to inform trading decisions.
Major social media platforms, including Instagram, Facebook, and X, offer APIs. Truth Social, however, occupies a unique position because Trump frequently uses the platform to announce policy decisions that can move financial markets, ranging from tariff announcements to the Iran war.
“Markets already move on Truth Social posts,” TMTG interim CEO Kevin McGurn said in a statement. “Truth API delivers a direct, licensed, real-time feed of the platform’s most market-moving Truths while advancing our strategy to monetize proprietary assets through a high-margin, recurring revenue stream.”
“As adoption grows, we expect Truth API to become a meaningful, ongoing source of revenue for the company, creating lasting value for shareholders,” he added.
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The new service could provide another avenue through which Trump benefits financially from a company closely tied to his presidency.
Trump indirectly owns about 53% of TMTG through shares he transferred to a trust in December 2024, one month before taking office.
Earlier this month, Trump disclosed earning more than $1 billion during his first year back in office, including more than $1 billion tied to World Liberty Financial, the cryptocurrency company backed by his family.
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